Website Redesign Alternative That Will Still Boost Your Web Presence
Once you start a website, you need to be able to "refresh" it from time to time. But a complete redesign isn't always necessary. Here's what we like to suggest brands and businesses do instead, so they don't fall behind.
What Is A Website Refresh?
A website refresh is about redux, not redo. Refreshing the look and way people experience your website, by making the existing structure better through alteration, not a complete overhaul.
Like that saying about an old house—no need to demolish when the bones are good.
Here's a list of the usual changes a refresh improves:
- Color Palette
- Fonts
- Navigation
- How Content Is Layed Out and Organized
- Consistency and Continuity
- Plugin and Software Updates
- Search Engine Optimization
- User eXperience Adjustments
- Cyber Security Checks
What's The Timeframe With A Website Refresh?
Website refreshes can take anywhere from 1 week to two weeks, whereas a brand new website or website redesign can take anywhere from 1 month to several months.
For complex websites (or those requiring more advanced features) hiring an agency or an experienced freelancer would be a more time and money efficient route.
How Do You Know When It's Time To Hit The Refresh Button?
What's Next After The Refresh?
Once the refresh is done remember, you need to be invested in taking care of your website regularly. Making changes to it, to suit your customers changing needs, showing them what they didn't even know they needed, and tending to the website like you would your own image.
Websites only become cumbersome and overwhelming when neglected—and we can help you figure out a system for keeping it fresh. That's part of why the word Fresh is in our name!
The Risk Of Not Refreshing
When considering whether to refresh your website, the potential risks of opting out of a website refresh should also be taken into account.
Not updating your website regularly can have a negative impact on your online presence and can make your business appear outdated and stagnant.
If your website isn't running the latest software, then you run the risk of advanced techniques being ineffective due to your technology being out of date. For example, an e-commerce site not syncing properly with Google Merchant, and so forth. Your website would also be vulnerable to hackers and security breaches, which can be very costly for your business. If your website doesn't operate as it should, not refreshing your website may result in lost respect and trust as well as lost customers.
Ultimately, the risks of not refreshing your website far outweigh the benefits of leaving it as is. And compared with a redesign, it is much more economical and doable.