Is it always appropriate to engage in memorializing a dead celebrity as a brand or business entity?

When it comes to engaging in popular topics as a brand or business entity, you must tread carefully.

The death of a well-known person or celebrity death doesn't usually relate to a product or service, unless the deceased person was a spokesperson or in some way involved in your brand or business at one time. Or perhaps your business is about dead celebrities. Either way, it is unlikely that it will do much of anything for you except bring you some more exposure and engagement on social media for that short period of time when the death of the celebrity is fresh in the public's mind.

Details: Written by: Stephanie Pyrzynski; Published: January 18, 2016

The Year of Embracing the Chaos in Marketing and Business

2016 may be the year that marketing and business sectors figure out how to navigate the chaos of an ever advancing digital world.

Details: Written by: Stephanie Pyrzynski; Published: January 06, 2016

SEO VS. Web Design, Which Matters More to Your Business Bottom Line

Does Search Engine Optimization or Web Design matter more in building a website?

Do you know the difference between Web Design and Search Engine Optimization?

Before we go in to that, we have to understand what each service is. Both of these services help each other, but at the same time it feels like they pull on each other in different directions. Sometimes, web design teams can feel stifled by SEO teams. Likewise SEO teams can feel like they are not being heard by web design teams.

Details: Written by: Geoffrey Pyrzynski; Published: December 22, 2015

When it comes to being productive in business, we first look at time don't we?

Details: Written by: Stephanie Pyrzynski; Published: November 24, 2015