Scheele’s Green — A Lesson In Bad Brand Reputation

Do you ever wonder how colors like robin's egg blue get their names? Here's a color name that we bet not many of you have ever heard of, and it’s perfect for Halloween: Scheele's Green.

Talk about about arsenic and old lace. Deadly nightshade has not nothing on this shade of green.

How Website Optimization Services Help You Stand Out Online

How is your online real estate doing? 

Website optimization services answer that question and so many more. By analyzing your website, content, ads, web analytics setup, and all other digital assets, you can see clearly what’s holding you back, what your customers like on your site, and opportunities to stand out online.

4 Digital Marketing Mistakes Too Embarrassing To Ignore

Sometimes the greatest lessons we can learn are those from others. 

“Learn from the mistakes of others. You can't live long enough to make them all yourself.” — Eleanor Roosevelt

We're all human and make mistakes—things happen by accident all the time in every industry. However, mistakes that impact your potential earnings and reputation should try to be avoided. Especially if those mistakes have to do with essentials, like the following real life examples of digital marketing mistakes—made by brands and businesses both big and small. 

5 Reasons to Have an Official Website Over Only Social Media Profiles

Social media profiles are free and easy to create, and offer more creative ways to connect your business to many people in local areas than ever before. Still, you shouldn’t use your social media profiles over an official website for your business—yes, even if it's just you. In this article I'm going to breakdown the 5 most important reasons why having an official website over just social media profiles is more powerful.

Geoffresh SEO Web Design Celebrating 15th Anniversary In Business

Today (May 6th) marks 15 years in business for Geoffresh and they've have been a gift in and of themself, but it’s fitting that the 15th anniversary wedding gift (crystal) should be a perfect symbol for where our business is today: sturdy yet delicate, clear and sharp, just like crystal. 

The Emperor’s New Clothes Gets A Modern Twist....This Time With Websites

A few weeks back I was a bit surprised at some of the conversation in a meeting between a client, their web dev firm, and us —their SEO team. It was a bit shocking to hear the following:

What Happens When You Don’t Build In SEO During A Website Transition? 

WordPress VS Joomla: Our Personal Opinions With These Platforms

This is an opinion piece on WordPress VS Joomla. In our series of articles on individual CMS platforms, about the strengths and weaknesses of WordPress and the strengths and weaknesses of Joomla—Now we would like to give our personal takes on the platforms and which we like to work with the most.

Read Stephanie and Geoffrey Pyrzynski's opinions on these two platforms.

When You Should Choose Joomla As Your Website Platform

Geoffresh SEO Web Design uses two Content Management Systems (CMS) as their web design platforms: Joomla and WordPress. Our servers are specifically designed to deploy these CMS platforms and are optimized such that either of them can perform the best they can. But which platform should you choose for your website—WordPress or Joomla?

We explore the strengths and weaknesses of Joomla in this article. 

When You Should Choose WordPress As Your Website Platform

Geoffresh SEO Web Design uses two Content Management Systems (CMS) as their web design platforms: Joomla and WordPress. Our servers are specifically designed to deploy these CMS platforms and are optimized such that either of them can perform the best they can. But which platform should you choose for your website—WordPress or Joomla?

We explore the strengths and weaknesses of WordPress in this article. 

Website Showcase Of Orland Park Psychic

Many psychics embraced digital long ago, but the pandemic has made the website even more of a necessity for their businesses. We were psyched to be asked to design a website recently for a local psychic based in the neighboring village of Orland Park. And the timing couldn't be more perfect, because the website is ready for Halloween next week.

Ideas for How To Improve Your Website With Digital Spring Cleaning Tips

Cleaning up your website for many reasons is the biggest part of your digital spring cleaning efforts. It's your business' digital headquarters, its homebase online. But more importantly it's also the vehicle that can take your business far—and for that main reason, cleaning up a website is actually most similar to auto repair.

Tips on Digital Spring Cleaning Social Media For Small Businesses

Your approach with cleaning up your social media is akin to gardening. The reason I like to describe it like that is because social media posts are like flowers—some are evergreen, some turn out to be invasive, and others need to be repotted. 

How To Clean Up Your Online Presence For Your Business — How To Start

Digital Spring Cleaning can refer to many different processes. The ones I’m going to focus on in this article are primarily meant to benefit businesses: websites and social profiles. These are easy ways of keeping house for your business, so that things don’t get so far out of control that you would need to pay a huge bill to a company to deep clean your online presence. And since Geoffresh is all about keeping things fresh, it’s the most à propos subject matter for us to talk about too. 

Page Experience—Now Even More Important Than Ever For Ranking On Google

In May of 2021 Google will be releasing an update that will influence rank based on user experience (UX) —one of which is Page Speed.

What Is The WebP Format and Why Is It Important?

There is a unique image format out there that you might start encountering more often called, the WebP format. This format is similar to what you would encounter when viewing a PNG or JPG image. But these other formats have been around for so long, do we really need another format?

MCSA - Major County Sheriffs Of America Website Showcase

We are proud to present one of our websites we have designed and continually maintain —The Major County Sheriffs Of America, or MCSA for short! 

Psychic Website Showcase 

One the treats for us at Geoffresh is the opportunity to explore new worlds so to speak, through our client work. We get to learn about different industries as we put our feet in their shoes to build a website, design a logo, etc.. For instance, the newest website we recently built and search optimized was for a psychic! 

Tinley Park Patch Takes Notice Of What Geoffresh Is Doing To Provide Relief During COVID-19

Thank you to the Tinley Park Patch and editor Yasmeen Sheikah for sharing about how Geoffresh is helping businesses during COVID-19 with our low cost $1,000/year website service offering.

You can read the full interview of us at the Tinley Park Patch here.

Apple's Safari Browser Got An Update To Prevent Trackers, How Does That Affect Your Analytics Data?

On Wednesday September 16, Apple released a new version of its Internet browser Safari (Version 14.0) that has a new feature called, Privacy Policy. What does this change mean for your internet marketing? How will it affect website conversion rate tracking? Let us simplify the answer to those questions and more.