Case Study:

SEO Web Design vs. Pretty Web Design

The Cost Of Going With What Looks Good vs. What Performs

March 2020

When it comes down to web design, some companies prefer to have a great looking website over having an SEO website (translation: search engine optimized website). In this case study, we look at what happens when a company switches their strategy from SEO web design to only a "looks forward" and flashy website design.

Use Async And Defer To Speed Up Your Website

JavaScript and CSS files can be some of the largest files on your website. While they are needed for the functionality and the look of your website, they can also slow it down pretty intensely. In a previous article, we talked about combining and minifying these can help with increasing the speed of your website, however, there are 2 more methods that you can use to help improve the website performance with regard to these files — async and defer. 

Geoffresh Rides in the 2019 Tinley Park Parade of Lights

This year Geoffresh rode on the Tinley Park Chamber of Commerce float to show pride in being a longtime member for an organization that helps local businesses raise their profile and service their community.  

Website Caching For Decreased Loading Times. 

Caching is the saving of specific elements on your website so they do not need to be "re-built". This can be very effective in speeding up your website as these elements do not need to be regenerated.

Optimizing Website Speed - A Recommendations Guide To Increasing Website Loading Speed

While you are building your website, it's important to consider how it navigates and looks, but also how it performs in terms of speed. While you can always remove items from your webpage and be cognizant of what items to load on the page, there are a few techniques that can help your webpage still have all of the items needed on it and still run fast.

The Dangers Of An Over Optimized Website

Today there are many different options that you hear about to help make your website faster and more appealing to humans. No one likes a slow website, but how fast is too fast? Is there a limit or should you just keep enabling everything that you can to make your website load in the shortest amount of time possible?

2019 Colon Cancer 5k Run/Walk "Get Your Rear In Gear" Has Massive Tinley Park Turn Out

July 28nd, 2019 the Colon Cancer Coalition hosted its eleventh annual "Get Your Rear In Gear" 5K Run/Walk in Tinley Park.

SEO Web Design Case Study:

SEO Blog For A Specialty Medical Practice Delivers Qualified Visitors

May 2019

While performing the SEO and content creation for one of our clients who uses our SEO Web Design and Internet Marketing Consulting Packages, we were able to bring them more qualified traffic to their website through our new initiative: an SEO blog. 

Is it OK to change the page text for SEO?

One of the questions that we get alot is: "Is it OK to change the text of this page for SEO?" There are concerns around this, as changing the text can cause unintended consequences.

In SEO Web Design, It's OK to use No Index on some pages

Usually in SEO, you want as many pages as possible to be indexed and added to the search results pages. So why use a no index tag?

What is SEO web design or search engine optimized web design?

SEO Web Design is the deployment of SEO research strategy to both influence the design and development of the website. In other words, while a website is in the design phase, the SEO team is researching key phrases, content, structure, and user flow.

Does this top metric that businesses look at "Time On Site," really matter?  

One of the top line metrics that businesses look at is "Time On Site", or average session duration. It's a unique value that tells you how long the average user is spending on your website. How important is this metric? In the overall business objective of increasing sales, sign-ups, or contacts, how does this metric stack up?

The Fresh New Sponsors of Tinley Park Oktoberfest 2018, Geoffresh

The weekend of September 21st thru September 23rd, 2018 the Tinley Park Chamber of Commerce hosted its second annual "Tinley Park Oktoberfest." Geoffresh sponsored the biergarten and entertainment this year, the weather was blue skies and sunshine everyday with cool and comfortable spring temperatures.

2018 Colon Cancer Walk "Get Your Rear In Gear" Has Massive Tinley Park Turn Out

July 22nd, 2018 the Colon Cancer Coalition hosted its tenth annual "Get Your Rear In Gear" 5K Run/Walk in Tinley Park.

What is the biggest concern we are noticing about the GDPR? — Newsletters!

Stephanie Pyrzynski Featured for Her Mom Blog, Tinley Park Mom

Why Are We A Data Driven Digital Marketing Agency?

Data has always been a driving force here at Geoffresh. To us being data driven means taking information and applying it in tactical or strategic ways that help businesses navigate their vision for their business.

Choosing A Web Designer – 7 Questions You Need To Ask

Picking a web designer can be a difficult decision, particularly because there are so many web designers to choose from. 

2017 Tinley Park Holiday Parade of Lights

December 3rd, 2017 the twentieth Annual Tinley Park Holiday Parade of Lights took place. The culmination of a weekend full of holiday events in historic downtown Tinley Park.